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You Might Need a Loyalty Program If…

Business and Tech

Look at the airline, hotel, rental car, and specialty retail industries. Many companies preach at the altar of personalization, but to deliver that holy grail of customer engagement, you need solid and ongoing insights into individual customer behavior. Don’t buy it? You know nothing about your customers. Do you know your customers?

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. The company delivered strong profits, satisfied its customers, and kept its employees engaged and productive. At Southwest, Kelleher chose to run an airline in a very different manner. Think systemically.

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Are You Setting Yourself Up For Failure

Rmukesh Gupta

The Situation : My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. So, excitedly, I downloaded the app and was eagerly looking forward to my next trip on the airlines, which was coming up in the next couple of days. How can we help them with this?

System 58
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Building the innovation stack

Paul Hobcraft

Examples like IKEA, Square (Jim McKelvey’s solution), and Southwest Airlines are credited with creating innovation stacks. The aim was to build an innovative solution that both disrupted the status quo and created a huge barrier to entry for competitors who might attempt to copy it. Arguably this was more for a startup.

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

In my limited research, multiple parts of this Composable framework have been made by how Lego has undergone change, South Western Airlines, IKEA, and many of the technology giants building out the Platform solutions with building blocks and stacks as part of their designs.

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Gamification and Open Innovation

eZassi

The challenge is how to attract and engage these innovators in a way that sustains their interest and increases the quality of their submissions. Gamification is the process of transforming tasks or processes into a competitive process to engage users, solve problems, increase productivity, and drive innovation. One Day Sales.