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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

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Building the innovation stack

Paul Hobcraft

For example, the idea layer of the innovation stack might correspond to the ideation tools and resources available on the platform. For example, a platform might provide tools and resources for ideation, problem validation, solution development, and execution. Arguably this was more for a startup.

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Crowdsourcing Internal Innovation

Collective Innovation

For instance with airlines, you can create a difference by creating a better user experience if most airlines have the same expectation. Several airlines have focused on creating a more friendly experience, better lounges, a better business class, in-flight entertainment, food, etc.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

However, there are some benefits that are guaranteed to emerge from disruption, from continuous improvement and creating a transparent ideation process, to pivoting, and altruistic innovation. If these airlines had not innovated quickly in response to the crisis – would they have fared so well?

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

However, there are some benefits that are guaranteed to emerge from disruption, from continuous improvement and creating a transparent ideation process, to pivoting, and altruistic innovation. If these airlines had not innovated quickly in response to the crisis – would they have fared so well?

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Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

Already we are seeing some worryingly severe consequences, with global stock market volatility, consumer retail hysteria, and whole airline fleets grounded indefinitely. Ideate While Overcoming Social Distancing Now that having a meeting in your office may no longer be an option, it’s critical to move your brainstorming activities online.

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Create your own Corporate Miracle Garden

Destination Innovation

It contains many unexpected and incongruous items covered with flowers e.g. an Emirates Airlines plane, two cars stacked one on the other or two houses leaning together. The Miracle Garden is a complete contrast – a quiet, salubrious place packed wall to wall with flowers. It is a riot of coloured blooms and glorious scents.