BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. He was flying on United Airlines as it introduced ‘United Rising.’

Strategy 40

Strategy Strategy Engagement Marketing 40

CorporateIntel

DECEMBER 9, 2013

If you poke around the web for remnants of Current TV’s brand strategy, it was to be something like a news network for ages 18 – 34, where much of the content would be user-created, uploaded to a destination online site, and then curated for television cable audiences.

Video 40

Video Creativity Strategy Strategy 40