Conjoint Analysis for Product Managers and Innovators
Innovation Excellence
DECEMBER 21, 2016
Does it include Conjoint Analysis? To explore the topic and walk through an example of using Conjoint Analysis, I tracked down the market research tool master Brian Ottum, who has 30 years experience in new product development. Innovation Interviews Product Innovation Innovation Management market research Product Management product managersWhat’s in your toolbox for conducting consumer and market research?
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