IdeaScale

SEPTEMBER 8, 2023

Customer segmentation is defined as a marketing strategy that involves dividing a company's target market into distinct groups or segments based on specific criteria or characteristics. Table of Content What is Customer Segmentation?

Analysis 130

Analysis Strategy Strategy Examples 130

Yet2

FEBRUARY 7, 2024

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

Big Data 59

Big Data Data Technical Review Marketing 59

Flying Fish Lab

FEBRUARY 19, 2024

At the core of this approach lies differentiation – the art of showcasing key aspects that position the brand as the ideal choice among its rivals: Unique Features Marketing products or services with unique features, functionalities, or innovations is part of this positioning process.

Analysis 52

Analysis Competition Strategy Strategy 52

Leapfrogging

FEBRUARY 28, 2024

It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

Christensen Institute

AUGUST 1, 2023

Mercosur, the South American Common Market founded by Argentina, Brazil, Paraguay, and Uruguay, was supposed to reduce barriers to trade, create a customs union with common policies, and foster economic integration among its members. But what if trade or exports was the wrong unit of analysis?

Marketing 96

Marketing How To Policies Analysis 96

Tullio Siragusa

APRIL 15, 2024

This technology has become a crucial tool for fractional executives, as it allows for the automation of routine tasks, data analysis, and even decision-making processes, thus amplifying their efficiency and effectiveness. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

Artificial Inteligence 100

Artificial Inteligence Generative AI Analysis Technical Review 100

mjvinnovation

SEPTEMBER 8, 2020

Why invest in a Data Analysis strategy. An explosion of consumer data allows companies and brands to make targeted marketing campaigns and develop or sell more differentiated products more efficiently. Business Analytics involves a deeper statistical analysis. This can be useful in targeted marketing campaigns, for example.

Analysis 52

Analysis Data Underperforming Technical Team eBook 52

TechEmpower Innovation

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 177

Generative AI Fractional CTO Software Review Software Engineering 177

Acuvate

SEPTEMBER 10, 2023

This helps in enabling acc urate predictions despite highly volatile market conditions. As market dynamics continue to evolve, the algorithms must likewise match its steps. This calls for a team of skilled data scientists, analysts, and domain experts. This evolutionary approach is further fueled by predictive analytics.

Artificial Inteligence 52

Artificial Inteligence Analysis Underperforming Technical Team Data 52

Brunner

SEPTEMBER 14, 2023

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Innovation Excellence

NOVEMBER 23, 2019

Disrupting competitors or an industry essentially means doing something to take market share away from your competitors or get non-users to buy your product or service at at profit. There are many examples of sickcare entrepreneurs doing it and usually the tactic is to introduce new technologies.

Analysis 117

Analysis Disruption Industry Examples 117

Leapfrogging

MARCH 19, 2024

AI technologies offer unprecedented capabilities in data analysis, pattern recognition, and predictive modeling, which can significantly enhance the efficacy of the Stages and Gates process. At its core, AI is capable of not only following programmed instructions but also of making decisions based on data analysis and patterns.

Artificial Inteligence 100

Artificial Inteligence Innovation Management Management Generative AI 100

Harvard Business Review

MARCH 29, 2024

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Analysis 121

Analysis Product Development Groups Design 121

Acuvate

JULY 7, 2023

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities.

Generative AI 52

Generative AI Engagement Marketing Artificial Inteligence 52

Acuvate

JULY 7, 2023

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities.

Generative AI 52

Generative AI Engagement Marketing Artificial Inteligence 52

Leapfrogging

MARCH 19, 2024

At each gate, key criteria are assessed by a cross-functional team, which may include factors like market viability, technical feasibility, and financial projections. Integrating AI into the phases and gates processes is essential for organizations striving to maintain a competitive edge in today’s fast-paced market.

Generative AI 113

Generative AI Artificial Inteligence Technical Review Product Development 113

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Leapfrogging

FEBRUARY 28, 2024

With AI’s predictive analytics, machine learning algorithms, and natural language processing, leaders and innovators are unlocking new potentials in understanding user needs and market trends. These enhancements assist teams in navigating complex problems with greater precision and speed.

Artificial Inteligence 113

Artificial Inteligence Design Thinking Design Analysis 113

IdeaScale

JULY 25, 2023

The VRIO framework lays the foundation for mapping out and identifying which resources help you create a competitive edge over the market. This analysis can be further used as a guide in making choices and [.] To help you understand the importance of a VRIO Framework, this article talks about the advantages and limitations of VRIO.

Analysis 130

Analysis Competition Resources Marketing 130

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

IdeaScale

JUNE 27, 2023

It involves activities such as brainstorming, market research, trend analysis, and user feedback collection to generate a wide range of [.]

Ideation 130

Ideation Brainstorming Analysis Trends 130

Svava

NOVEMBER 12, 2020

Opportunities Opportunities are either internal or external potential, such as market growth, new technologies (these could either make new products possible or existing products more affordable, etc.), SWOT Analysis workshops often use a template that breaks these four categories into quadrants. or supporting trends. How does it work?

Analysis 52

Analysis How To Technical Review Groups 52

Brunner

OCTOBER 15, 2020

Speed versus depth of insight is a fundamental trade-off marketing strategists often face when working with analyst teammates. An example of what such a system could do is calculate and compare marketing ROI across detailed paid channels while accounting for the diminishing returns effects of increased marketing investment.

Marketing 76

Marketing Software Review Analysis Data 76

Brunner

JULY 20, 2020

When marketers analyze free-form text for insight, such as reviews or social media posts, they often see the same sequence of approaches, which become increasingly sophisticated along the way: Descriptive statistics like word count, sometimes represented in word clouds, or frequency of keywords over time. Enter emojis. So do humans!

Analysis 40

Analysis Data Marketing Trends 40

Leapfrogging

MARCH 4, 2024

As businesses adapt to the ever-changing market demands, the integration of AI into the design thinking process has become essential. What AI Brings to the Table AI contributes significantly to design thinking by offering advanced data analysis, pattern recognition, and predictive modeling capabilities.

Design Thinking 100

Design Thinking Artificial Inteligence Tools Design 100

mjvinnovation

APRIL 18, 2019

It is in this context that the exploratory analysis becomes fundamental. Next, let’s talk a bit more about the relationship between Nick Fury and the exploratory data analysis, presenting the concept and the main benefits of this tool. After all, what is exploratory data analysis? So keep following! Contact us !

Analysis 40

Analysis Artificial Inteligence Data Big Data 40

Acuvate

DECEMBER 20, 2018

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Marketing 49

Marketing Artificial Inteligence Data Analysis 49