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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 140
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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point? What can companies looking to scale up their innovations learn from their approach?

Marketing 133
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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. Those with strong data science capabilities should not only be able to retain current business, but be a competitive resource on projects traditionally in the domain of the consultancies. Engage past marketing.

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VRIO Framework: How to Create a Sustainable Competitive Advantage

Cascade Strategy

Like most organizations, we're always striving to find a competitive advantage that propels us in front of our competitors. But, even when you create a competitive advantage, oversaturated markets and technological advancements mean it's never long before competitors are able to replicate your competitive advantage.

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Unleash Your Teams Strategic Potential: 10 Ways to Craft the Best Business Strategies

Leapfrogging

With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking. Having a robust strategy helps you anticipate and respond to changes, whether they come from emerging technologies, evolving customer preferences, or competitive pressures.

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VRIO Framework Advantages and Limitations

IdeaScale

To help you understand the importance of a VRIO Framework, this article talks about the advantages and limitations of VRIO. The VRIO framework lays the foundation for mapping out and identifying which resources help you create a competitive edge over the market.

Analysis 130
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Making Your Products Accessible to Underserved Markets

Harvard Business Review

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 123