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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

But simply churning out random blog articles or social media posts without a clear direction in mind can lead to chaos, wasted time, and lackluster results. At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals.

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Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115
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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

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How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. According to a recent Forbes article “Businesses must uphold the importance of influencer marketing in B2B. impressions 1M video views; $0.18 We’d love to chat!

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Research: How to Effectively Market Green Products

Harvard Business Review

Sustainably-marketed goods are consistently growing across demographics, indicating that compelling sustainability claims can boost customer engagement and business growth.

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How To Nail Your Startup Engagement Program

Innov8rs

Innov8rs | Engaging with startup communities has become a must for corporations pursuing innovation. And so, how to set up an effective “startup engagement program”? And so, how to set up an effective “startup engagement program”? You need to create a program that fits your specific goals and needs. Why Startup Programs?

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Data scientists spend a great deal of time measuring marketing ROI. Engage past marketing.