Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 96

Marketing Survey Disruption Project 96

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 101

Marketing Generative AI Survey Learning 101

Harvard Business Review

FEBRUARY 16, 2024

Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.

Marketing 135

Marketing Management 135

Christensen Institute

JUNE 21, 2023

In 2022, MercadoPago processed more than $100 billion in payments, according to an article in The Economist. So, why did MercadoLibre–and other successful companies operating in growth markets –have to build these components of its business itself? Companies such as VISA and Mastercard manage payments.

Marketing 106

Marketing Company Industry Management 106

Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 105

Marketing Groups Strategy Strategy 105

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 52

Marketing Artificial Inteligence Meeting Video 52

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Marketing 104

Marketing Strategy Strategy Study 104

Brunner

NOVEMBER 27, 2023

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

Marketing 52

Marketing Technical Review Strategy Strategy 52

Christensen Institute

AUGUST 1, 2023

Mercosur, the South American Common Market founded by Argentina, Brazil, Paraguay, and Uruguay, was supposed to reduce barriers to trade, create a customs union with common policies, and foster economic integration among its members. Unfortunately, Mercosur hasn’t lived up to its hype. Why has Mercosur not lived up to its hype?

Marketing 96

Marketing How To Policies Analysis 96

Innovation Excellence

JANUARY 6, 2020

To celebrate we’ve pulled together the Top 100 Innovation Articles of 2019 from our archive of nearly 7,500 innovation-related articles from more than 400 contributing authors. Click the.

Innovation 92

Innovation Tools Marketing Entrepreneurship 92

Harvard Business Review

MARCH 25, 2024

This article argues that markets in crypto-assets such as Bitcoin are maturing. But there is also evidence that innovative moves by crypto-asset issuers to create new vehicles for investment in crypto-assets have improved price efficiency and market liquidity, making investment in crypto-assets safer for investors.

Marketing 99

Marketing Innovation 99

Innovation Excellence

JANUARY 3, 2019

To celebrate we’ve pulled together the Top 100 Innovation Articles of 2018 from our archive of nearly 7,500 innovation-related articles from more than 400 contributing authors. Click the.

Innovation 101

Innovation Tools Marketing Entrepreneurship 101

Innovation Excellence

NOVEMBER 27, 2022

by Braden Kelley In my previous article What’s Next – Through the Looking Glass we explored the notion that time is not linear and this is a key part of the FutureHacking™ mindset. To paraphrase, we get to the future not in a straight line, but by hopping from lily pad to lily pad and […].

Marketing 81

Marketing 81

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

ITONICS

FEBRUARY 23, 2024

Launching a new product or service into the market involves a multitude of tasks, each crucial to the successful scaling of innovation.

Marketing 36

Marketing Training Design Strategy 36

Brunner

SEPTEMBER 14, 2023

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Brunner

JULY 26, 2023

But simply churning out random blog articles or social media posts without a clear direction in mind can lead to chaos, wasted time, and lackluster results. At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals.

Roadmap 98

Roadmap Engagement Data Marketing 98

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 75

Software Marketing Company Industry 75

Innovation Excellence

JANUARY 2, 2023

Drum roll please… At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. We also publish a weekly Top 5 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s […].

Change 63

Change Innovation Marketing Creativity 63

Brunner

SEPTEMBER 28, 2023

When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. According to a recent Forbes article “Businesses must uphold the importance of influencer marketing in B2B. impressions 1M video views; $0.18 We’d love to chat!

Marketing 52

Marketing Video Engagement Industry 52

Christensen Institute

MARCH 22, 2022

In order to curb global inequality, the authors of a Boston Consulting Group (BCG)—a global consulting firm that partners with business and society to tackle challenges and opportunities— article recommend that governments focus on three things: improving inputs, putting system-level enablers in place, and elevating outcomes. billion (2.25

Marketing 98

Marketing Policies Innovation System 98

Innovation Excellence

NOVEMBER 1, 2022

Drum roll please… At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. We also publish a weekly Top 5 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are October’s […].

Change 63

Change Innovation Marketing Strategy 63

Harvard Business Review

JULY 19, 2023

Sustainably-marketed goods are consistently growing across demographics, indicating that compelling sustainability claims can boost customer engagement and business growth.

Marketing 73

Marketing How To Study Engagement 73

IdeaScale

JANUARY 31, 2019

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing. Efficiency.

Crowdsourcing 127

Crowdsourcing Marketing Strategy Strategy 127

BrainZooming

APRIL 7, 2017

If you’re looking at your organization and wondering where to start to foster a more innovative workplace culture, here are forty articles to go deeper into the topic. Your environment needs to be ready to understand what’s important today while looking ahead to future developments and opportunities to disrupt markets and competitors.

Strategy 151

Strategy Strategy Culture Strategic Thinking 151

Innovation Excellence

JANUARY 2, 2018

To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed.

Innovation 0

Innovation Tools Marketing Entrepreneurship 0

Harvard Business Review

MARCH 11, 2024

Creation without disruption or nondisruptive creation is about creating a new market outside or beyond existing industry boundaries, and has its own organizational and business advantages. Disruption is not the only path to innovation and growth. 2) It is an effective way to respond to full-on disruption.

Disruption 127

Disruption Innovation Industry Marketing 127

Innovation Excellence

JULY 1, 2022

Drum roll please… At the beginning of each month we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. We also publish a weekly Top 5 as part of our … Continue reading →

Change 56

Change Innovation Marketing Culture 56

Harvard Business Review

NOVEMBER 30, 2023

This article explores the concept of creative recruitment marketing efforts and its potential to address labor shortages by effectively reaching untapped talent pools, diversifying the talent pipeline, and aligning company values with purpose-driven candidates.

Creativity 130

Creativity Strategy Strategy Marketing 130

IdeaScale

NOVEMBER 3, 2023

Creating a Story Map Template Story maps are invaluable tools for visualizing and organizing narratives, whether you're working on a novel, screenplay, marketing strategy, or any other creative endeavor. In this article, we'll guide you through creating a versatile [.]

Creativity 130

Creativity Examples Tools Strategy 130

Harvard Business Review

MARCH 4, 2024

From organic farming to microbreweries, fair trade, and other sustainability-oriented movements, innovators are increasingly turning to market alternatives that explicitly prioritize social responsibility.

Company 115

Company Industry Strategy Strategy 115

Christensen Institute

AUGUST 1, 2022

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison.

Marketing 97

Marketing Course System Innovation 97

Harvard Business Review

SEPTEMBER 21, 2023

This article explains why people tend to stick together, even when it isn’t necessarily beneficial, and outlines several ways marketers can encourage people to break apart (even briefly) in order to boost their satisfaction.

Marketing 118

Marketing 118

IdeaScale

JULY 25, 2023

To help you understand the importance of a VRIO Framework, this article talks about the advantages and limitations of VRIO. The VRIO framework lays the foundation for mapping out and identifying which resources help you create a competitive edge over the market. This analysis can be further used as a guide in making choices and [.]

Analysis 130

Analysis Competition Resources Marketing 130

IdeaScale

JULY 26, 2023

These boards make creating and interpreting business plans or go-to-market strategies a collaborative endeavor and something anyone can create. This article will define what a business model canvas is and discuss its various advantages, how to use [.]

Collaboration 130

Collaboration Strategy Strategy Marketing 130

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

Harvard Business Review

OCTOBER 6, 2023

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Marketing 112

Marketing Company Management Strategy 112