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Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal

BrainZooming

Diet Coke Strategy: Translating small to sip-sized. And rather than seeking permission for the change, this branding strategy idea begs forgiveness later – if ever! Diet Coke Strategy: Borrowing “mini” and using it in a maxi fashion across the entire side of the box. This takes advantage of alliteration and whimsy. ounce cans.

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Organizational Change – 15 Articles for Unfreezing a Team

BrainZooming

mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. The clarity and directness of this strategic challenge prompted me to assemble this list of organizational change articles focused on these three areas. Someone downloaded Results!!!

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Innovation Strategy – Here, There, and Everywhere

BrainZooming

While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture. Innovation Strategy across a Community – Forward to the Future.

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Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

14 Articles on Strategic Visioning Exercises. These fourteen articles recap our thinking and recommendations across these three areas. Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. Collaborating on a Vision Statement.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. “Buy in from staff on the new vision and the required change” 5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto. .

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Strategic Planning – 10 Keys to Collaborative Strategy

BrainZooming

Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., 10 Keys to Collaborative Strategy and Strategic Planning. Creating Strategic Impact mini-book.