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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. We created a proposal for rapidly updating and developing its B2B brand strategy while leaving everything in place the founder and CEO loves about the brand and doesn’t want to tinker with right now.

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The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

77 percent of B2B marketers use educational materials to nurture their leads. Applied Strategic Thinking®. Find a balance between meeting today’s expectations and requirements and reaching for tomorrow’s possibilities by thinking and acting in a strategic way. It’s no wonder that. Coaching TIPS2™.

Course 52
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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. 16 Creative Thinking Questions from the Most Innovative Companies.

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What are your best excuses for innovation strategy shortfalls?

BrainZooming

Yes, No, and Everything In Between – Guest Post by Mike Brown 5 Ideas for Expanding Innovation Strategy Workshop Participants Disruptive Innovation, Change Management & Taking the NO Out of InNOvation Pursuing a B2B Innovation Strategy for the User’s Benefit. More Posts - Website Follow Me:

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5 Questions to Move Creative Thinking into Action

BrainZooming

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively. Turning Creative Thinking into Action.

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. And how do you REALLY know what factors are driving changes in expectations? In B2B, it may happen through some type of secret or mystery shopping.

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Brand Strategy – 6 Ways to Freshen an Old Brand

BrainZooming

The objective here is using a short-term change in the brand (or attaching something new to the brand) to generate interest and attention. After some finite period, the brand change or addition is reversed. The major change involves inserting the brand into new channels, locations, or markets. No longer relevant for the brand.