The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. This is one reason why qualitative consultants shy away from B2B work.

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What Is Business Intelligence?

Collective Innovation

This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. B2B companies adopting the Net Promoter Score have seen on average a 23% increase in revenue growth. Knowing the market involves putting all the data together of your own sales, your customers, your competition and those people who aren’t currently your customers.

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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360 Group

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. bctt tweet=”To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C” username=””]. None is B2B only.

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Consumer Driven Innovation

Innovation in Practice

Innovation is all about creating products and services that make your company more competitive in the marketplace. If you’re in a B2B company, you’ll need well-thought out marketing programs to reach through to these more difficult clients.

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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer Co-Creation: A Deeper Path to Empathic Understanding. Oct 03, 2016 | Anthony Mills.

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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. bctt tweet=”To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C” username=””]. None is B2B only.

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The Business Model of the Future Is People-to-People

Tullio Siragusa

Superior marketing defined as customer-focused problem solving and the delivery of superior value to customers is a more sustainable source of competitive advantage than product technology per se. The Business Model of the Future Is People-to-People.

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Book Chapter: Activities and Challenges in Environmental Scanning

ITONICS

Highlights: Practice-oriented case study in innovation management of a B2B technology company Description of four central environment scanning activities: (1) trend management, (2) competitor monitoring, (3) networking & (4) deep dives.

Book Chapter: Activities and Challenges in Environmental Scanning

ITONICS

Highlights: Practice-oriented case study in innovation management of a B2B technology company Description of four central environment scanning activities: (1) trend management, (2) competitor monitoring, (3) networking & (4) deep dives.

Enhance the Customer Experience Of Your Service Function With Machine Learning

Leveraging Networks

Enhancing your customer’s experience is an absolute necessity in the digital era of fierce competition for attention, views, and B2B (business to business) and consumer dollars. If you are not continuously innovating your service processes to offer the very best customer experience you are likely falling behind your competition. Their competition is fierce. Enhanc ing Your Customers’ Experience.

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Business Model Innovation from the CES 2020

The BMI Lab Blog

Then, it is interesting to observe that streaming services try to differentiate from competition in two directions: original productions and user-centricity. The CES Las Vegas is the first global show of the year for companies thriving on the business of consumer technologies.

BMI´s 55 pattern cards: ADD-ON

The BMI Lab Blog

This business model offers a core value at a competitive price, while numerous extras drive up the final price. Many companies, building both B2B and B2C products, allow their customers to pay for different features, apart from the core software. Pattern description.

Why you should care about the Creativity Era

Innovation 360 Group

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. This competition may be coming from developing economies from every part of the world, or from startups.

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping.

8 Customer Experience Stats Every Leader Needs to Know

Planview Spigit

Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. It doesn’t matter if you’re B2B or B2C, people talk. 64% of consumers (B2C) and 80% of business buyers (B2B) expect real time communication with companies.

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Five Steps for Creating Customer Journey Maps You Can Actually Use

New Markets Advisors

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes.

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The only two measures that matter

David Marks

In this blog post I’ll explain how it can be applied to explaining the competitive position of companies. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

The B2B marketplace has also been slow to catch on. However, most companies are not yet adept in innovating truly customer-centered and need to build these capabilities in order to stay competitive.

Digital Technology MoshPit

Gregg Fraley

Seeking combinations and applications where other aren’t looking is how competitive advantage is created. GFi has worked with a diverse set of organizations, including: start-ups, Fortune 500 companies, non-profits, consumer goods, and B2B manufacturers.

8 Customer Experience Stats Every Leader Needs to Know

Planview Spigit

Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. It doesn’t matter if you’re B2B or B2C, people talk. 64% of consumers (B2C) and 80% of business buyers (B2B) expect real time communication with companies. Customer experience can literally make or break your business. One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires.

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Finding a Viable Market – Quantifying the True Opportunity for Your Innovation

Taivara

Identify current and future competition. His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting. Finding a Viable Market.

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5 Simple Steps for Finding the Right Business Idea

The Future Shapers

The downside with obvious choices, such as “innovation software,” is that there’s also going be lots of competition and you need to figure out how to beat them, which we’ll get back to later on.

5G: what technologies change with increasing speed

mjvinnovation

Think about how it will be possible to elevate the consumer experience to another level – and the financial and competitive returns to the business that you know how to take advantage of. Some experts point out that the top earliest beneficiaries of the Massive Internet of Things will be in the B2B market as companies use technology to optimize energy use and integrate supply chains.

In defense of industry-agnostic innovation management

David Marks

Companies get away with it because most of the time the competition does indeed comes from existing players. Many technology companies, particularly in the B2B space, find that an undignified experience.

5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. This doesn’t work in b2b.

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The Future of Work Is Purpose Driven

Tullio Siragusa

Whether you are a B2B or B2C company is irrelevant because the customers are people. The future of work of purpose driven enterprises not only benefits the people, but it makes sound business sense that will give companies a significant competitive advantage. The Future of Work Is Purpose Driven. Customer experience has become a top focus in recent years for most companies. It’s no longer a build it and they will come world. Consumers want memorable experiences.

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Achieving Disruptive Innovation

The Human Factor

But it doesn’t provide much of a competitive advantage, and rarely delivers enough value to put you in a position of market leadership. The more you know about their unsolved problems, the better your chances of coming up with revolutionary solutions, especially in B2B markets.

Top 7 Business Innovation Trends for 2017

Qmarkets

Plus, they can utilize suitable B2B software solutions such as CRM, project management, collaboration software etc. Companies need to use fresh thinking and innovation to boost their business growth.

35 Ways to Use Idea Management Software to Drive Business Results

The Future Shapers

If you have superior products or services, it probably makes sense for you to expand to new geographic markets to make the most out of your competitive advantage. They might be in a diminishing market with products and services that are no longer competitive. Naming competition.

Five Ways to Fight the Inertia Holding Back Innovation

New Markets Advisors

They assume that the customers who are buying their products today will continue to buy from them as long as they do a reasonable job keeping up with the competition. It faced stiff competition from Oral-B and Philips, who collectively account for 85% of the U.S.

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5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. move fast, generate evidence to support continued investment, and are more likely to roll out great ideas to gain competitive advantage. This doesn’t work in b2b. Customer Development came from b2b.) “We’re too big.” “We’re

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Why take an industry-agnostic approach to innovation

David Marks

Companies get away with it because most of the time the competition does indeed comes from existing players. Many technology companies, particularly in the B2B space, find that an undignified experience.

Digital Innovation Units: Recommendations, Trends and Conclusions

Integrative Innovation

However, giving a program access to a multitude of potential customers and partners can be a key competitive advantage. Infront Consulting and business magazine Capital recently published their second joint annual study (in German) on the Digital Innovation Unit landscape in Germany.

Top 7 Business Innovation Trends for 2017

Qmarkets

Plus, they can utilize suitable B2B software solutions such as CRM, project management, collaboration software etc. Companies need to use fresh thinking and innovation to boost their business growth.

Déjà vu all over again: Corporate innovation is stuck in a rut

The Future Shapers

I think that B2C provides more focus and discipline for innovators because of the proximity to end customers and the insights that proximity produces that many business to business (B2B) companies lack. This isn’t to say that B2B companies don’t innovate; rather they often lack visibility or insight into their customer’s customer and thus feel it is difficult to innovate beyond lower cost. Rapid, iterative incremental innovation will build a sustainable competitive advantage.

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The Top 5 Technology Trends That Will Drive Innovation in 2018

hackerearth

For B2B companies, AI will help in lead generation and predictive account management and sales. The concept will drive innovation in automotive, healthcare, and financial sectors to achieve competitive differentiation.

Key Innovation Issues for 2016 and Beyond

Integrative Innovation

This requires companies to proactively or reactively innovate their business models in order to remain competitive. The platform environment is mostly characterized by a tension between collboration and competition of the participating companies, often referred to as coopetition.

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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

With the steady increase in competition, large corporations are more preoccupied than ever with securing data relating to the successes and failures of rivals. 2018 has very much been a year of “epic partnerships”.

Amazon’s Secret Weapon: Being Anticipatory

Daniel Burrus

After the lackluster earnings from Apple and Microsoft recently, it appears that Amazon is bucking the current trend by surging ahead of the competition and many technology giants. Leaders within the retail industry desperately want to learn the secret to Amazon’s success, but all too often they repeat the same old mistake of paying more attention to the competition than to the forces that are shaping the future. Amazon does not compete or imitate its competition.

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The Key to Effective Value Proposition Development

Taivara

If it’s hard to figure out the right way to state your value proposition, consider: Doing competitive research before you start creating your value proposition to. If you’re selling a B2B product, start in the middle of the organization hierarchy. Taivara Blog Post by Kevin Dwinnell.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? It’s therefore not unusual that small business research may occasionally graze the edges of competitive analysis.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets.

Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

Those steps might correlate to a classic b2b sales funnel. This is a key moment for Airbnb, since this is an area where big brand Hotels (Airbnb competition) have already established trust that the room will be available, sufficient and hotel personnel there to iron out any issues.