Remove B2B Remove Competition Remove Engagement Remove LEAN

Digital Technology MoshPit

Gregg Fraley

Seeking combinations and applications where other aren’t looking is how competitive advantage is created. The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive. New Service Offering for Digital Technology Innovation.

Key Innovation Issues for 2016 and Beyond

Integrative Innovation

This requires companies to proactively or reactively innovate their business models in order to remain competitive. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation.

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Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

Ash Maurya’s Lean Canvas and Osterwalder’s Business Model Canvas come to mind. Similar tools have been around for ages, by the way; used in lean manufacturing processes, Agile, kanban, scrum, etc. Those steps might correlate to a classic b2b sales funnel. Lean Innovation

Digital Innovation Units: Recommendations, Trends and Conclusions

Integrative Innovation

What is really important, however, is that the newly acquired skills also become an integral part of the corporation and penetrate into existing organizational structures through Lean Change experiments and viral infection.

Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer co-creation is a powerful emerging method for lean and frugal innovation.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. The B2B marketplace has also been slow to catch on.

35 Ways to Use Idea Management Software to Drive Business Results

The Future Shapers

If you have superior products or services, it probably makes sense for you to expand to new geographic markets to make the most out of your competitive advantage. They might be in a diminishing market with products and services that are no longer competitive. Naming competition.

The Key to Effective Value Proposition Development


If it’s hard to figure out the right way to state your value proposition, consider: Doing competitive research before you start creating your value proposition to. If you’re selling a B2B product, start in the middle of the organization hierarchy. Taivara Blog Post by Kevin Dwinnell.

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