Gregg Fraley
AUGUST 1, 2018
Seeking combinations and applications where other aren’t looking is how competitive advantage is created. Participants in MoshPit sessions do extensive preparation, including research and ideation, alone, before the group event. This contemplative pre-ideation starts the group meeting at a more advanced stage of thinking.
BrainZooming
AUGUST 13, 2018
Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. You might even engage a firm specializing in competitive intelligence to do this.
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Moves the Needle
MAY 16, 2016
What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. Ideation, invention, and innovation are not synonymous. This doesn’t work in b2b.
Moves the Needle
MAY 12, 2016
What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. Ideation, invention, and innovation are not synonymous. This doesn’t work in b2b.
Qmarkets
SEPTEMBER 26, 2018
With the steady increase in competition, large corporations are more preoccupied than ever with securing data relating to the successes and failures of rivals. Ideating On-The-Go with Mobile-Centric Technologies. Companies are beginning to realise the enormous potential of mobile-focused ideation software.
Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. B2B companies adopting the Net Promoter Score have seen on average a 23% increase in revenue growth. One way to gauge this is to use a Net Promoter Score survey.
David Marks
OCTOBER 27, 2017
Companies get away with it because most of the time the competition does indeed comes from existing players. Many technology companies, particularly in the B2B space, find that an undignified experience. Firstly, processes to validate assumptions so that decisions can be made based on facts (And not the identity of the ideator).
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