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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely. Good stuff.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Next, understand their competition and resources.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. New technologies are emerging at an unprecedented pace, and businesses must adapt quickly to survive and thrive.

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Digital Technology MoshPit

Gregg Fraley

New Service Offering for Digital Technology Innovation. It’s designed to uncover unlikely, but useful, combinations of technologies, products, services, trends, and insights that lead to breakthrough innovation. GFi is now offering a new version of MoshPit to discover ideas that exploit new digital technologies.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico.

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Thought Leader and Influencer Interview with Michael Fauscette, CEO & Chief Analyst, Arion Research LLC

Thinkers360 - Thought Leader Interviews

He is also a published author, blogger, and thought leader on emerging trends in business software, digital transformation, digital experiences, and customer experience strategies and technology. From an industry vertical perspective, I have both technology industry and professional services expertise.