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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. System failures can really disrupt productivity.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

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3 Types of People You Need in Your B2B Networking Group

Innovators Alliance

The Innovation Amplifier knows that in these times of changing customer expectations, rapid advances in technology, and digital disruption, innovation is critical to long-term success. The post 3 Types of People You Need in Your B2B Networking Group appeared first on Innovators Alliance. Get Networking!

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Eliminating Walls in B2B Platforms (keep an eye on Amazon)

Innovation Excellence

The stark truth of platforms and ecosystems for B2B companies is that there will never be one dominant platform that everyone accepts and leverages. In fact there will almost always be several segmented platforms in any company or industry. This means there is real value in being a platform bridge or connector.

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Achieving Disruptive Innovation

The Human Factor

Disruptive innovation” seems to be one of the more popular buzzwords in today’s business lexicon. Fast-forward to today, and several years have passed since Apple has come up with a truly disruptive product. It’s hard enough to disrupt an industry once, much less on an ongoing basis. Many companies pursue it.

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. These new disruptive options have caused frequent rideshare customers to forget how cabs operate. Understanding What Drives Customer Expectations.

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Anticipate and Relate: Two Keys to Business Relationships That Last

Daniel Burrus

Yet the unfortunate reality is most in sales simply preserve the customer’s status quo as long as possible and too often, lose customers when fully predictable problems disrupt the product or service’s solution. Absolutely! So as mentioned above, sales is one of the most Anticipatory-minded careers out there. You Are Selling to Humans.

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