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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. System failures can really disrupt productivity.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

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Thought Leader and Influencer Interview with Tom Raftery, Technology Evangelist, Podcast Host, Thought Leader & Influencer

Thinkers360 - Thought Leader Interviews

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

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Achieving Disruptive Innovation

The Human Factor

Disruptive innovation” seems to be one of the more popular buzzwords in today’s business lexicon. Fast-forward to today, and several years have passed since Apple has come up with a truly disruptive product. It’s hard enough to disrupt an industry once, much less on an ongoing basis. Many companies pursue it.

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Anticipate and Relate: Two Keys to Business Relationships That Last

Daniel Burrus

Yet the unfortunate reality is most in sales simply preserve the customer’s status quo as long as possible and too often, lose customers when fully predictable problems disrupt the product or service’s solution. Absolutely! So as mentioned above, sales is one of the most Anticipatory-minded careers out there. You Are Selling to Humans.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). To cause meaningful disruption, businesses need to re-weave the human element back into their strategies, and leverage AI, refined by Design Thinking, to amplify their unique value proposition.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets. Moreover, there is a spectrum of leadership commitment that will affect the path your journey takes. Transforming Your Business. Neubauer R.,