Thinkers360 - Thought Leader Interviews
MARCH 8, 2024
We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?
Qmarkets
JULY 31, 2023
.” The partnership between OmniStrada and Qmarkets aims to drive continuous improvement and innovation in Asia, resulting in improved efficiency and productivity, increased competitiveness, cost savings, improved quality, innovation, and employee engagement and retention. But it doesn’t have to be so hard.
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BrainZooming
JANUARY 3, 2018
He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. If not, as a client, I’d be suspect of how they make it work for others in a B2B market, but not for themselves.
Legacy Innovation Group
APRIL 1, 2019
Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.
Gregg Fraley
AUGUST 1, 2018
The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive. All frameworks (Agile, Lean, CPS, Design Thinking, Stage-Gate) require people to come up with fresh ideas, and MoshPit has a new and better way to do that. MoshPit integrates well with other innovation frameworks and methods.
Tim Kastelle
MARCH 13, 2016
Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. Tim’s Comment: There’s one other way that this idea plays out too – figuring out how to use lean startup techniques inside of established organisations.
Planview
JUNE 23, 2022
Difficulty capitalizing on market opportunities due to lack of alignment, lack of employee engagement and/or leadership, and cultural issues. Companies must “lean out” their customer experience and the organizations that support them. This definition is basically true, but it is not particularly insightful or instructive.
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