Digital Technology MoshPit

Gregg Fraley

The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive. All frameworks (Agile, Lean, CPS, Design Thinking, Stage-Gate) require people to come up with fresh ideas, and MoshPit has a new and better way to do that.

Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof.

B2B 76

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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. Find engaging topics your brand can credibly address via social-first content.

B2B 91

Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

Ash Maurya’s Lean Canvas and Osterwalder’s Business Model Canvas come to mind. Similar tools have been around for ages, by the way; used in lean manufacturing processes, Agile, kanban, scrum, etc. Those steps might correlate to a classic b2b sales funnel. Lean Innovation

Digital Innovation Units: Recommendations, Trends and Conclusions

Integrative Innovation

What is really important, however, is that the newly acquired skills also become an integral part of the corporation and penetrate into existing organizational structures through Lean Change experiments and viral infection.

Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer co-creation is a powerful emerging method for lean and frugal innovation.

B2C 52

Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. The B2B marketplace has also been slow to catch on.

Déjà vu all over again: Corporate innovation is stuck in a rut

The Future Shapers

I think that B2C provides more focus and discipline for innovators because of the proximity to end customers and the insights that proximity produces that many business to business (B2B) companies lack. This isn’t to say that B2B companies don’t innovate; rather they often lack visibility or insight into their customer’s customer and thus feel it is difficult to innovate beyond lower cost. When the emphasis is on speed or lean approaches, the innovation scope can shrink.

B2C 43

From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

But Mibelle Group quickly understood that they needed to tackle this challenge, so they allocated some resources and started a business model innovation process with a clear goal: to engage with end-customers to actively prevent declining sales.

B2C 60

35 Ways to Use Idea Management Software to Drive Business Results

The Future Shapers

However, even more important than the ideas themselves is engaging everyone in the battle for survival. Working with them to identify and fix these kinds of inefficiencies will lead to huge increases in productivity, but also employee engagement.

The Key to Effective Value Proposition Development

Taivara

Now, the task is to engage them to gain insights into how they view the problem, the solutions available and what they do about it. If you’re selling a B2B product, start in the middle of the organization hierarchy. Taivara Blog Post by Kevin Dwinnell.

B2B 45