Remove B2B Remove Engagement Remove LEAN Remove Marketing

Why You Don’t Want Brand Strategy and Execution from the Same Partner


He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. I saw that time and time again as a corporate marketing VP.

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Digital Technology MoshPit

Gregg Fraley

Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof.

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Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

Ash Maurya’s Lean Canvas and Osterwalder’s Business Model Canvas come to mind. Similar tools have been around for ages, by the way; used in lean manufacturing processes, Agile, kanban, scrum, etc. Those steps might correlate to a classic b2b sales funnel. Lean Innovation

Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

Each year businesses spend an aggregate of $40B on market research. But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario.

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Digital Innovation Units: Recommendations, Trends and Conclusions

Integrative Innovation

Company Builder : Units that develop digital business models using internal and external resources – from idea to successfully established young company in the market.

Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. The B2B marketplace has also been slow to catch on.

From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

When we look for inspiring examples of business model innovations on the Internet, we usually find business cases like Netflix, Amazon, Uber or other giants that have successfully implemented new business models, and hence boosted their performance and market dominance.

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Déjà vu all over again: Corporate innovation is stuck in a rut

The Future Shapers

I think that B2C provides more focus and discipline for innovators because of the proximity to end customers and the insights that proximity produces that many business to business (B2B) companies lack. This isn’t to say that B2B companies don’t innovate; rather they often lack visibility or insight into their customer’s customer and thus feel it is difficult to innovate beyond lower cost. When the emphasis is on speed or lean approaches, the innovation scope can shrink.

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35 Ways to Use Idea Management Software to Drive Business Results

The Future Shapers

Ask your employees and you’re guaranteed to find new and creative ways for using what you already have to expand your business to new markets. Identifying new geographic markets to enter. However, entering new geographic markets is tough. Marketing is a very tough job.

The Key to Effective Value Proposition Development


To do this, cast a wide net as you look at the market. Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. assumptions made about the idea and lead to tests that can help verify product/market fit.

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