BPI Thought Leadership Commentary
JANUARY 30, 2024
CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing in a wide-ranging interview on the fundamental restructuring of the marketing function, impact of digital transformation on marketing execution and customer engagement, as well as the (..)
Brunner
SEPTEMBER 28, 2023
When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. B2B companies in all types of industries can team up with influencers to boost their growth and drive impactful results. How Can B2B Brands Benefit from Influencers?
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Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Brunner
JULY 26, 2023
At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Create engaging and helpful content your audience cares about Now comes the fun part.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Instead of B2B, it’s now B4H — Brands for Humans.
Thinkers360 - Thought Leader Interviews
MARCH 22, 2024
We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. How to assess the current health of your database while working with a B2B contact data provider.
Advertiser: ZoomInfo
At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. These 16 plays are aligned to different stages of the sales funnel.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Use intent data to improve program engagement.
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