BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. I saw that time and time again as a corporate marketing VP. A potential client reached out to us.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. While it may be easy to find digital or e-learning products on the market, it is important that you find the right solution—one that will drive maximum value for individual contributors, teams, leaders, and the organization as a whole. Coaching TIPS2™.

Course 52

Course Trends Learning Strategic Thinking 52

BrainZooming

FEBRUARY 13, 2018

I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. Return to the fundamentals we teach for building a content marketing strategy. 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities. Step 1 – Audience Personas.

Marketing 69

Marketing Strategy Strategy Exercises 69

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Establishing a Clear Market Position.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

FEBRUARY 26, 2018

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. 16 Creative Thinking Questions from the Most Innovative Companies.

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

BrainZooming

MAY 31, 2017

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. These duties would give customers exposure to smart, strategic, and dynamic team members they might never typically know. Rapidly deploy effective strategic thinking exercises to spur innovation.

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. This is easier done in consumer markets.

Disruption 45

Disruption Strategic Thinking Survey eBook 45