article thumbnail

The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

77 percent of B2B marketers use educational materials to nurture their leads. Applied Strategic Thinking®. Find a balance between meeting today’s expectations and requirements and reaching for tomorrow’s possibilities by thinking and acting in a strategic way. It’s no wonder that. Coaching TIPS2™.

Course 52
article thumbnail

9 Areas to Tune-Up Your Brand Strategy for Peak Performance

BrainZooming

Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Strategic Thinking Exercises – Where Does Your Brand Live? . Find engaging topics your brand can credibly address via social-first content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. If not, as a client, I’d be suspect of how they make it work for others in a B2B market, but not for themselves.

article thumbnail

16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. 16 Creative Thinking Questions from the Most Innovative Companies.

article thumbnail

Does Your Branding Strategy Include Employee Celebrities?

BrainZooming

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. These duties would give customers exposure to smart, strategic, and dynamic team members they might never typically know. Rapidly deploy effective strategic thinking exercises to spur innovation.

article thumbnail

3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. You might even engage a firm specializing in competitive intelligence to do this.

article thumbnail

3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands

BrainZooming

Related posts 3 Reasons You Can’t Have a Nice Social-First Content Marketing Strategy 9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy 23 Content Marketing Strategy Benefits for an Emerging Brand Content Marketing Strategy – 8 Reasons a B2B Company Should Engage in Social Media Content Marketing Strategy – 15 Keys (..)