BrainZooming

SEPTEMBER 7, 2016

He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company. ” He’d never heard of a B2B company gaining business from their efforts.

Engagement 40

Engagement Marketing Strategy Strategy 40

Thinkers360 - Thought Leader Interviews

MARCH 31, 2024

Thinkers360 Leaderboards: Top 50 Global Th ought Leaders and Influencers on Design Thinking , Top 50 Global Thought Leaders and Influencers on Startups 2023 , and Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA). Thinkers360: Tell us a bit about your background and areas of expertise.

Design Thinking 52

Design Thinking Leadership Innovation Marketing 52

Thinkers360 - Thought Leader Interviews

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

Groups 52

Groups Leadership Collaboration Project 52

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

Leadership 52

Leadership Marketing Project Management 52

Brunner

DECEMBER 2, 2019

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Have they engaged with the brand’s social media platforms?

Software 40

Software System Data Marketing 40

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. Show empathy, engage in conversations, and build lasting relationships with customers.

Marketing 52

Marketing Technical Review Trends Study 52

Brunner

AUGUST 30, 2023

Maybe it’s how your engineering team helped a B2B customer solve a risky problem and finally land that big account. “A well-crafted PR strategy and plan can help your brand’s stories stand out from the noise all around us daily.” Speaking engagements. You know your company has great stories to tell. Sponsorships.

Company 98

Company Leadership Industry Engagement 98

Thinkers360 - Thought Leader Interviews

DECEMBER 26, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Focus Areas: HealthTech, Health and Wellness, Emerging Technology.

Technical Review 52

Technical Review Management Conference Generative AI 52

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

Qmarkets

JULY 31, 2023

It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. But it doesn’t have to be so hard.

Culture 98

Culture Technical Review Software Review Roadmap 98

Thinkers360 - Thought Leader Interviews

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Video 52

Video Trends Meeting Leadership 52

BrainZooming

NOVEMBER 2, 2017

During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Download the Brainzooming eBook on social-first content strategy.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

Thinkers360 - Thought Leader Interviews

JULY 9, 2023

Before becoming the founder and Chief Inspiration Officer of Inspired Purpose Coaching, Tony was a finance and strategy executive with experience working with some of the world’s leading life sciences companies. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

Leadership 52

Leadership Engagement Video Strategy 52

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.

Software Review 59

Software Review Technical Review Leadership Industry 59

Thinkers360 - Thought Leader Interviews

OCTOBER 29, 2022

She is featured in the Special Reports of Thinkers360: 150 Women B2B Thought Leaders You Should Follow in 2022, 100 B2B Thought Leaders and Influencers You Should Follow in 2021, and in the annual recognition Top 50 Global Thought Leaders and Influencers on Startups (May 2020). I’m also an expert in LinkedIn & online events.

Leadership 52

Leadership Tips Video Report 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Thinkers360: What’s the favorite part of your current role?

Leadership 52

Leadership Roadmap Video Marketing 52

Thinkers360 - Thought Leader Interviews

SEPTEMBER 19, 2022

He is also a published author, blogger, and thought leader on emerging trends in business software, digital transformation, digital experiences, and customer experience strategies and technology. I’m also still engaged with the research team at G2 in an advisory role, and of course, spend time on my chairman role at LocatorX.

Software 52

Software Trends Leadership Engagement 52

BrainZooming

FEBRUARY 13, 2018

I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. Return to the fundamentals we teach for building a content marketing strategy. 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities. Step 1 – Audience Personas.

Marketing 69

Marketing Strategy Strategy Exercises 69

Thinkers360 - Thought Leader Interviews

APRIL 29, 2023

Susan is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on Analytics 2023 , Top 50 Global Thought Leaders and Influencers on Supply Chain 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (EMEA) , among others.

Data 59

Data Video Leadership Big Data 59

Thinkers360 - Thought Leader Interviews

NOVEMBER 19, 2022

Thinkers360 Leaderboards: 175 Women B2B Thought Leaders You Should Follow in 2023 , The Year’s Most Popular Books from Thinkers360 Thought Leaders (1H’22) Thought Leader Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Gena holds a Ph.D.

Leadership 52

Leadership Video Report Strategy 52

Thinkers360 - Thought Leader Interviews

APRIL 18, 2023

With over 15 years of experience working with individuals and businesses, she has helped countless people achieve their personal and professional goals through effective branding strategies. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

Video 52

Video Leadership Entrepreneurship Conference 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Thinkers360: How do you utilize Thinkers360?

Fractional CTO 52

Fractional CTO Technical Review Leadership CTO 52

Thinkers360 - Thought Leader Interviews

OCTOBER 9, 2022

At a Glance Thought Leader and Influencer Interview with James Kerr, Principal, Indispensable Consulting Focus Areas: Culture, Leadership, Business Strategy, Future of Work. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

Leadership 52

Leadership Culture Video Report 52

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

Strategy 69

Strategy Strategy Strategic Thinking eBook 69

Thinkers360 - Thought Leader Interviews

AUGUST 18, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! JCG: The starting point has to be a commonality of interest and purpose.

Handbook 52

Handbook Leadership Industry Report 52

Business and Tech

DECEMBER 7, 2021

Starting a business is unquestionably one of the most difficult and rewarding undertakings for any person, and many turn to Alibaba.com to access the nearly $24 trillion global B2B ecommerce market.

Entrepreneurship 130

Entrepreneurship Marketing Report Meeting 130

etventure

OCTOBER 11, 2016

Businesses have been using the same formula to develop strategies for many years. etventure’s Andreas Stark, Vice President North America, explores this question – and provides a fresh take on how to approach digital strategy. Our extensive experience shows the best first step of strategy development is customer discovery.

Strategy 73

Strategy Strategy Analysis Trends 73

Brunner

NOVEMBER 30, 2020

They have developed new buying behaviors and influence other generations to follow suite, forced change on go-to-market strategies, and essentially determine the fate of most brands. They should be front and center for B2B organizations as well. That may be why B2B researchers in large organizations skew Millennials.

Artificial Inteligence 64

Artificial Inteligence Survey Strategy Strategy 64

Paul Hobcraft

OCTOBER 9, 2022

Beginning to engage with my own network of innovation experts. Business Ecosystems are emerging within the B2B environment but are struggling to gain this different sharing, collaborating traction. To solve the more complex challenges we face today, we need to build sustaining, lasting impact in what we offer in future.

Change 183

Change Innovation Design Roadmap 183

Tullio Siragusa

JUNE 5, 2023

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). This model places people — not merely as consumers, but as individuals with unique needs, desires, and values — at the core of business strategies. market with sustainable energy products.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

BrainZooming

MARCH 4, 2016

I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas. For folks in and around (or willing to head to) Chicago, I’ll be presenting a workshop on creating fantastic content at the April 2016 Social Media Strategies Summit in the Windy City. Credibility silences noise.”

Marketing 40

Marketing Strategy Strategy eBook 40

IdeaScale

AUGUST 24, 2021

About two and a half years ago, we reached out to the design thinking community (primarily through LinkedIn, but also in other ways) to trigger this conversation and we got far and away the most engaged response we’ve ever had to any of the things we’ve done with that community. How do you put it at the center? Do you think so?

Design Thinking 299

Design Thinking Design Innovation Software 299

BrainZooming

FEBRUARY 26, 2018

You can apply these creative thinking questions to trigger your own brand’s strategic thinking on innovation strategy: Strategy. Customer-Focused Innovation Strategy. How is our B2B brand dramatically changing individuals’ lives? 16 Creative Thinking Questions from the Most Innovative Companies. Innovation.

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

Brunner

JUNE 12, 2019

You’ve developed your messaging strategy, measurement framework and brought your brand to life. Whether you’re B2B or B2C, and regardless of the Paid Social Media program goals, don’t forget this one basic fact: the opinions of your customers matter more than yours. You’ve done all the work.

Management 49

Management Engagement Strategy Strategy 49

BrainZooming

NOVEMBER 2, 2016

What are basic brand strategy moves to quickly take an older brand into today’s market? An “Inside the Executive Suite” article from Armada Corporate Intelligence looked at this brand strategy question last month. The Depeche Mode update involves multiple brand strategies: Involving a new producer and tech music luminaries.

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40