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In defense of industry-agnostic innovation management

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Firstly, processes to validate assumptions so that decisions can be made based on facts (And not the identity of the ideator). Some of these are tied to customer benefit. But not all are. Then it must have the right processes.

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Why take an industry-agnostic approach to innovation

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Firstly, processes to validate assumptions so that decisions can be made based on facts (And not the identity of the ideator). Some of these are tied to customer benefit. But not all are. Then it must have the right processes.

article thumbnail

In defense of industry-agnostic innovation management

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Firstly, processes to validate assumptions so that decisions can be made based on facts (And not the identity of the ideator). Some of these are tied to customer benefit. But not all are. Then it must have the right processes.