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Pursuing a B2B Innovation Strategy for the User’s Benefit

BrainZooming

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

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Does Your Branding Strategy Include Employee Celebrities?

BrainZooming

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. These duties would give customers exposure to smart, strategic, and dynamic team members they might never typically know. Rapidly deploy effective strategic thinking exercises to spur innovation.

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. Rapidly deploy effective strategic thinking exercises to spur innovation.