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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Example Use Cases There are several examples use cases for lead scoring using Design Thinking in a B2B environment.

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How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

B2B companies in all types of industries can team up with influencers to boost their growth and drive impactful results. Influencers can help B2B brands by providing a unique point of view that resonates with target audiences — and builds both brand awareness and credibility. How Can B2B Brands Benefit from Influencers?

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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

When running a social media campaign for a B2B client, the first platform you probably think of is LinkedIn. LinkedIn provides the most premium audience in B2B. No other social media platform allows you to target decision makers by job title, company, and industry. Your second thought may be Facebook (and Instagram).

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. Thinkers360: Tell us a bit about your background and areas of expertise.

Video 52
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

Groups 52
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.