Board of Innovation

JANUARY 30, 2019

What is B2B co-creation? An innovation program where you involve a real B2B partner customer. You’ll co-create in a strategic corporate partnership whilst building a win-win situation for greater B2B business impact. Myth-buster: Co-creation is not just for B2C contexts. Continue reading.

Learning 86

Learning Innovation Programs Innovation 86

Leapfrogging

MARCH 21, 2019

I’ve had the opportunity to lead strategic innovation programs with some of the biggest B2B and B2C brands on earth including Arcelor Mittal (the largest steel company in the world), Hershey (the iconic chocolate company), NBCUniversal (the media giant) and Cigna (the global insurance powerhouse).

Tools 113

Tools Technical Review Innovation Programs Disruption 113

whataventure

NOVEMBER 2, 2020

In our work, we have supported many innovative products and services in their go2market phases and we noticed time and time again that cold calling is still the most effective way of selling in B2B innovations. What is cold calling and why is it so important? Cold calling is a method of customer acquisition.

How To 98

How To Tips Guidelines Meeting 98

Planview

DECEMBER 4, 2015

The skinny: Here are 10 questions to ask your CEO to find out how they really feel about innovation — and if your company is ready to take it on. The Role of the B2B CMO in Innovation. The skinny: Bob Domenz looks at how Marketers have the opportunity to make a significant impact on business-to-business innovation.

LEAN 40

LEAN Crowdsourcing Innovation Programs Innovation 40

Imaginatik

SEPTEMBER 30, 2016

In all instances, open innovation blurs or breaks down institutional boundaries in order to interact with or just access greater pools of ‘talent liquidity’ to solve a problem. Additionally, the problem in question could be internal, within a corporate B2B relationship, or industry wide.

Open Innovation 100

Open Innovation Ideation Innovation Internet of things 100

Carla Johnson - Innovation

FEBRUARY 14, 2019

February 14, 2019 by Carla Johnson It’s not easy to create an innovation track record like Amazon or Google. But companies that hope to outperform their competitors and shake up their industries are pouring money into innovation programs – labs, hubs and design thinking tanks. The post Who Owns Innovation?

Innovation Programs 51

Innovation Programs Design Thinking Innovation Design 51

Qmarkets

JULY 8, 2017

Companies need to use fresh thinking and innovation to boost their business growth. Plus, they can utilize suitable B2B software solutions such as CRM, project management, collaboration software etc. to enhance efficiency and productivity.

Trends 67

Trends Software Review Technical Review Artificial Inteligence 67