Have Many B2B Companies Missed The Customer Experience Revolution?

The Future Shapers

But, there is evidence that many B2B companies have still not grasped these fundamentals and the role they play in delivering a well-designed, consistent and connected customer experience. However, these results show that many B2B organizations still have a lot of work to do.

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PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

Rmukesh Gupta

The subtle shift in B2B buyer behaviour. Leadership in General. In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary.

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No Leaky Buckets: Automated CRM Solutions for B2B


The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. For this reason, B2B companies and organizations are beginning to rely heavily on their CRM (customer relationship management) systems to improve marketing, sales and the customer experience.

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Less snake oil, more thought leadership please!

The Future Shapers

So, why is thought leadership and creative thinking so prized? Their findings clearly showed that “B2B decision makers are spending more time engaging with thought leadership content and that the impact of such content is growing across the entire B2B buying journey.”

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Lean Innovation Leadership in the Enterprise

Moves the Needle

But, it all starts with leadership. This “ask me anything” style interview tackles tough questions on the topic of innovation leadership and provides a unique perspective on why it’s important within an enterprise setting. Questions Answered: Why is Lean Innovation Leadership Important? From a leadership perspective, how can you implement Lean Startup on physical products? How can you use Lean Innovation in a B2B vs B2C company?

How Do You Overcome The Early Adopter Challenge?


Challenges increase if you’re a B2B startup, because you have to find a way in, and these companies are short-term focused; not an ideal scenario for startups. Early adapters in the B2B space have the following traits: Visionary leadership.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

The B2B marketplace has also been slow to catch on. In part 1 of this post , Ralph revisited key innovation issues that were already addressed by us three years ago.

The Future of Work Is Purpose Driven

Tullio Siragusa

Whether you are a B2B or B2C company is irrelevant because the customers are people. We are witnessing not only a dramatic increase in the need for emotionally intelligent leadership but also a transformation in what we call leadership. We need to change where and how leadership is practiced. Tullio's Blog Emotionally Aware Leadership EQ Future of work Leadership PurposeDriven Radical Self-Awareness Self-Realization Self-worth Tullio Siragusa

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PBTO45: The Only Sales Guide You Will Ever Need with Anthony Iannarino

Rmukesh Gupta

He also runs a B2B sales coaching and consultancy – B2B sales coach and consultancy. Who is on the show today: In this episode, we host Anthony Iannarino. He is an international keynote speaker, author and a sales leader.

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How law firms can benefit from innovation management platform

Idea Drop

Business Leadership Innovation Management Innovation StrategyWe are beginning to see more diversity in structure across the industry and this has brought innovation into the spotlight.

The Business Model of the Future Is People-to-People

Tullio Siragusa

To succeed in the new environment of tomorrow, the organization itself must undergo a significant and radical change from the traditional B2B, or B2C, or B2B2C, to become a people-to-people business. The Business Model of the Future Is People-to-People.

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5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

This doesn’t work in b2b. Customer Development came from b2b.). Culture Leadership Tactics“We’re too big.” “We’re We’re not a startup.” “We’re We’re not ready.” “We We have the wrong culture.” “We We acquire innovation.”.

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Take Your Company to the Next Level in 2018 with the Power of Business-to-Business Networking!

Innovators Alliance

All Innovators Alliance members have access to the following people, tools, and resources: A fully trained professional Chapter Facilitator with personal business leadership experience for every Chapter meeting. Start reaping the benefits of B2B peer networking now!

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The Future of Talent?—?Selecting, Developing and Engaging High-Potentials in a Shifting Organizational Context

The Future Shapers

You need to understand and empathize with future lifestyles (B2C) or operations (B2B), and institutionalize a pipeline for business models across multiple time horizons to support those new ways of being and relating. Innovation Archetypes Leadership Development Talent Development

16 Creative Thinking Questions from the Most Innovative Companies


How is our leadership removing distractions to innovation (instead of creating them)? How is our B2B brand dramatically changing individuals’ lives? The 2018 Fast Company Most Innovative Companies issue arrived Saturday.

Hatem Azzam, DBA

Innovation 360

Hatem Azzam is a Serial Entrepreneur and International Business Veteran, Management and Business Development Consultant, and Executive Leadership Coach. Hatem has a combined experience of 20+ years, 10 years of which has been in different frontline, middle, and senior management positions in a B2B leading industrial multinational companies such as Aspen Technology Inc., Executive Coaching & Leadership Development. Based in Freiburg, Switzerland. Background.

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Never Eat Lunch Alone

Michael Roberto

This is an important question every organization -- whether a global B2B company, a small technology start-up –- must ask if it’s serious about changing and improving the consumer experience. collaboration leadership learning

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Corporate Branding Decisions – You Gotta Get Physical


Take on leadership and responsibility for decisions. I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions.

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Amazon’s Secret Weapon: Being Anticipatory

Daniel Burrus

Growing B2B E-commerce. Big Ideas Innovation Leadership Strategy Technology Trends Amazon anticipation Anticipatory Organization AWS Business StrategyIn many ways it seems impossible that Amazon has been in business for more than 20 years. Time does fly! During that time, Amazon has been – and continues to be – the largest and most innovative leader in the e-commerce market.

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A Fresh Take on Strategy Development


Depending on your business, this might be only procurement and sales in B2B, or sales and retail if you do not have direct customer distribution channels. Strong leadership from your C-Suite is critical to retain this focus – and drive results.

My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

What greater validation that this, that this takeover has the “legs to run” was that Siemens offered Mendix a lot of autonomy, significant financial backing and the wish to see the present roadmap deepen, broaden and keep Mendix strongly in a leadership position.

Apple’s Debacle – Why Growth is All That Matters

Adam Hartung

B2B may not be as sexy as consumer markets, but Microsoft made investors believers in the value of enterprise products. Tim Cook and the rest of Apple leadership are obviously competent. Apple announced earnings for the 4th quarter this week, and the company was creamed.

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Achieving Disruptive Innovation

The Human Factor

But it doesn’t provide much of a competitive advantage, and rarely delivers enough value to put you in a position of market leadership. The more you know about their unsolved problems, the better your chances of coming up with revolutionary solutions, especially in B2B markets.

In defense of industry-agnostic innovation management

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Everything the leadership of Nokia and Blackberry failed to do. I recently had a chat with a senior director of a respected technology company making highly specialized products.

5 Questions to Move Creative Thinking into Action


Working in a B2B marketing environment, I had to develop a knack for applying creativity quickly directly to solve problems and capitalize on opportunities. Take on leadership and responsibility for decisions.

Why take an industry-agnostic approach to innovation

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Everything the leadership of Nokia and Blackberry failed to do. I recently had a chat with a senior director of a respected technology company making highly specialized products.

The innovation cocktail – underestimate the challenge at your peril


They are rarely those that sit around the leadership table. Technology and B2B firms will major on project management and neglect diplomacy and comms.

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Déjà vu all over again: Corporate innovation is stuck in a rut

The Future Shapers

I think that B2C provides more focus and discipline for innovators because of the proximity to end customers and the insights that proximity produces that many business to business (B2B) companies lack. This isn’t to say that B2B companies don’t innovate; rather they often lack visibility or insight into their customer’s customer and thus feel it is difficult to innovate beyond lower cost.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets.

Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Leadership through vision and influence, rather than command and control, is required. The B2B marketplace has also been slow to catch on.

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