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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

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Five Unicorn Scaleup Strategies

Leapfrogging

He’s the author of numerous books and an expert on how lean principles can be used to drive innovation. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Your subtitle refers to “lean” principles; I’m assuming they respond to these restraining forces?

Strategy 130
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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.” About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia.

Culture 98
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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.

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An Innovation Minute with Gregg Fraley

Gregg Fraley

Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS. Edition #2 of An Innovation Minute.

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5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.

LEAN 75
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Finding a Viable Market – Quantifying the True Opportunity for Your Innovation

Taivara

Finding a Viable Market. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete. TIGER Talk: Seizing the Right Market: Calculating the Potentia.