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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

When running a social media campaign for a B2B client, the first platform you probably think of is LinkedIn. LinkedIn provides the most premium audience in B2B. These channels, on the other hand, are less tightly targeted for B2B but still hit the right people if the strategy behind the targeting is tactical.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. What strategies have you tried so far?”

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Five Unicorn Scaleup Strategies

Leapfrogging

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. But they are manageable. For the unindoctrinated, “lean” is the term coined in a 1988 MIT Sloan Management Review article by John Krafcik, who recently retired as CEO of Google’s Waymo division. They are real.

Strategy 130
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Thought Leader and Influencer Interview with Hosna Salmani PhD Candidate in Health Information Management

Thinkers360 - Thought Leader Interviews

At a Glance Hosna Salmani, PhD Candidate in Health Information Management, Iran University of Medical Sciences. In this edition, we speak with Hosna Salmani , PhD Candidate in Health Information Management at Iran University of Medical Sciences. Focus Areas: HealthTech, Health and Wellness, Emerging Technology.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.

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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98
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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Cynthia, helps organizations optimize human-centric knowledge management to increase trust and support collaboration and inclusion.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.