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Pursuing a B2B Innovation Strategy for the User’s Benefit

BrainZooming

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Rapidly deploy effective strategic thinking exercises to spur innovation. Brainzooming Has an Answer!

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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.

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3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands

BrainZooming

I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. Return to the fundamentals we teach for building a content marketing strategy. 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities. Step 1 – Audience Personas.

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The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

77 percent of B2B marketers use educational materials to nurture their leads. While it may be easy to find digital or e-learning products on the market, it is important that you find the right solution—one that will drive maximum value for individual contributors, teams, leaders, and the organization as a whole. Communication.

Course 52
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9 Areas to Tune-Up Your Brand Strategy for Peak Performance

BrainZooming

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Establishing a Clear Market Position.

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14 Event Marketing Strategy Questions You NEED to Ask Early

BrainZooming

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. 16 Creative Thinking Questions from the Most Innovative Companies.