article thumbnail

Five Ways to Fight the Inertia Holding Back Innovation

New Markets Advisors

In fact, getting rid of Kinect gave developers extra processing power, and it made the system significantly less expensive. This year, Microsoft shifted gears and relaunched Kinect in a B2B context where it is being better received. He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation.