article thumbnail

Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

article thumbnail

The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are Too often I see omnibus research projects that try to answer dozens of different questions that have been floating around the organization. Those same projects attempt to revisit past research to see what has changed, concept test new ideas, and identify emerging trends and behaviors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why take an industry-agnostic approach to innovation

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Further the company should have a balanced portfolio of projects across different innovation horizons, and various areas of its value chain. Some of these are tied to customer benefit. But not all are.

article thumbnail

In defense of industry-agnostic innovation management

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Further the company should have a balanced portfolio of projects across different innovation horizons, and various areas of its value chain. Some of these are tied to customer benefit. But not all are.

article thumbnail

Five Ways to Fight the Inertia Holding Back Innovation

New Markets Advisors

This year, Microsoft shifted gears and relaunched Kinect in a B2B context where it is being better received. Project Kinect for Azure ?—?allows He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation. The new iteration?—?

article thumbnail

In defense of industry-agnostic innovation management

David Marks

Many technology companies, particularly in the B2B space, find that an undignified experience. Further the company should have a balanced portfolio of projects across different innovation horizons, and various areas of its value chain. Some of these are tied to customer benefit. But not all are.