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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Example: “Our software was born out of frustration.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Example Use Cases There are several examples use cases for lead scoring using Design Thinking in a B2B environment.

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Thought Leader and Influencer Interview with Adora Nwodo, Software Engineer, Microsoft

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Adora Nwodo , Software Engineer at Microsoft. Adora is a Software Engineer currently building Mixed Reality on the Cloud at Microsoft. Thinkers360: Tell us a bit about your background and areas of expertise AN: I am a Software Engineer currently building Mixed Reality on the Cloud.

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No Leaky Buckets: Automated CRM Solutions for B2B

Brunner

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Lead Nurturing is the Nature of Automated Marketing.

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What You Need to Know About Idea Software

Planview

What is idea software? Idea software, often referred to as idea management software, is a powerful solution that you can use to ask for, collect, analyze, and track ideas from diverse groups of people, also called a “crowd.” Idea management software can help your business: Invent new products and services.

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Thought Leader and Influencer Interview with Michael Fauscette, CEO & Chief Analyst, Arion Research LLC

Thinkers360 - Thought Leader Interviews

Michael is a high-tech leader, board chairman, advisor, and software industry analyst. He is also a published author, blogger, and thought leader on emerging trends in business software, digital transformation, digital experiences, and customer experience strategies and technology. I’m the chairman of an IoT startup as well.

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What You Need to Know About Idea Software

Planview

What is idea software? Idea software, often referred to as idea management software, is a powerful solution that you can use to ask for, collect, analyze, and track ideas from diverse groups of people, also called a “crowd.” Idea management software can help your business: Invent new products and services.