No Leaky Buckets: Automated CRM Solutions for B2B
DECEMBER 2, 2019
The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. For this reason, B2B companies and organizations are beginning to rely heavily on their CRM (customer relationship management) systems to improve marketing, sales and the customer experience.