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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98
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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia.

Culture 98
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Why do we need to change our thinking about innovation?

Paul Hobcraft

Business Ecosystems are emerging within the B2B environment but are struggling to gain this different sharing, collaborating traction. We have three higher points of need 1. restructure the firm’s economic approaches into a shared model, 2. That alone in recognition, debate and formulation is massive.

Change 182
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The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. A new B2B landscape. The good news is that it exists, (we’ve tried and tested it!) Consumer Behaviour.

Change 52
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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

What greater validation that this, that this takeover has the “legs to run” was that Siemens offered Mendix a lot of autonomy, significant financial backing and the wish to see the present roadmap deepen, broaden and keep Mendix strongly in a leadership position. IoT (B2C) is well-ahead of IIoT (B2B).

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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are Dave Farber is a strategy and innovation consultant at New Markets Advisors. He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation. As a general rule, the jobs that customers?—?including The Dwindling Shelf Life of Market Insights?