Pursuing a B2B Innovation Strategy for the User’s Benefit


You know those people are out there, but how much time do you devote to thinking about the impact your product has on them? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Rapidly deploy effective strategic thinking exercises to spur innovation.

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Why You Don’t Want Brand Strategy and Execution from the Same Partner


He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. We created a proposal for rapidly updating and developing its B2B brand strategy while leaving everything in place the founder and CEO loves about the brand and doesn’t want to tinker with right now. First and foremost, it was clear from our discussions that you need something that is on target strategically and not just interesting creatively.

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16 Creative Thinking Questions from the Most Innovative Companies


It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities.

9 Areas to Tune-Up Your Brand Strategy for Peak Performance


Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Strategic Thinking Exercises – Where Does Your Brand Live? . A Strategic Creative Brief – 4 Benefits for Your Communications Efforts . Brainzooming - All Posts Branding Compilations Strategic Thinking Strategy brand strategy

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations


Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping.

Strategic Planning Process Ideas –  9 Ways to Keep Things Fresh


Someone downloading the new 11 Ideas for Fun Strategic Planning eBook when we released it stated his biggest strategy challenge as coming up with fresh ways to do the same strategic planning exercises with the same executives every year. When we were developing the Brainzooming strategic planning process inside a Fortune 500 company, we used it to plan strategy across a whole portfolio of services and clients in a B2B setting.

3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands


Related posts 3 Reasons You Can’t Have a Nice Social-First Content Marketing Strategy 9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy 23 Content Marketing Strategy Benefits for an Emerging Brand Content Marketing Strategy – 8 Reasons a B2B Company Should Engage in Social Media Content Marketing Strategy – 15 Keys to Shooting 25 Social Media Videos in One Day.

How to Get Out Of Your Comfort Zone


We’re developing a workshop on creative thinking techniques for a B2B salesforce in a few weeks. Reviewing the attendees’ pre-workshop surveys on their expectations, personal learning objectives, and needs for creative thinking development, they mentioned “thinking outside the box” and “how to get out of my comfort zone” frequently. I guess I think of them as what people say about creative thinking when they don’t have anything more substantial to say.

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Why Target Marketing Won’t Cripple Your Branding Strategy


I can understand why a brand owner may think that. Working with this example, here’s an alternative way to think about targeting markets and personas: Consider your strategic targeting moves as making strategic prioritization decisions for your brand. Brainzooming - All Posts Branding Implementation Marketing Performance Strategic Thinking Strategy

14 Event Marketing Strategy Questions You NEED to Ask Early


Related posts Event Marketing – Developing Memorable Audience Experiences B2B Relationship Marketing – 5 Ways Facebook Helps B2B Relationships Content Strategy – Imagining Where Great Content Will Be at an Event Event Experience Design – 10 Tips from the #GigabitCitySummit Project Management – 5 Strategies to Get Important Things Done after the Big Event. I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best.

Corporate Branding Decisions – You Gotta Get Physical


Related posts Diet Coke Can Redesign – Branding and Creativity Lessons 16 Articles on Defining Brand Strategy and Business Branding Topics B2B Direct Branding: Message and Metrics Working Together Brand Strategy – A Strategic Brand Planning Tool by Woody Bendle How to Brand a Company – 7 Types of Brand Language You Should Use. Brainzooming - All Posts Branding Collaboration Communication Marketing Strategic Thinking Strategy brand strategy

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7 Internal Branding Ideas from the “Hokey Pokey”


None other than B2B marketing expert Randall Rozin ! Related posts Employee Branding Lessons – Riding for the Brand by Randall Rozin Lead Management System Success: 5 Key Phases from Exposure to Closure by Randall Rozin Creative Thinking – 6 Surefire Ways to Unleash Business Creativity by Randall Rozin 7 Habits of Highly Effective Social Marketers by Randall Rozin Social Media Strategy – Updated Framework to Maximize Social Networking Impact.

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What are your best excuses for innovation strategy shortfalls?


As another slide in the workshop states: Thinking about innovation isn’t easy, but it’s easier than doing something about it! Or think you have innovation all figured out? Yes, No, and Everything In Between – Guest Post by Mike Brown 5 Ideas for Expanding Innovation Strategy Workshop Participants Disruptive Innovation, Change Management & Taking the NO Out of InNOvation Pursuing a B2B Innovation Strategy for the User’s Benefit.

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Brand Strategy – 6 Ways to Freshen an Old Brand


Reintroduction – This strategic option involves updating the brand promise, elements, and experience to reflect current capabilities, knowledge, and market realities. They likely benefit, in fact, from smart, strategic combinations. Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats. Stimulate fresh thinking.

5 Questions to Move Creative Thinking into Action


Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action. How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. Two of the client’s senior staff members said this was a question they expected us to answer during the strategic thinking workshop.