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How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2C brands often team up with influencers to drive awareness or sales. She’s worked across a variety of industries, including restaurant, construction, manufacturing, banking, and retail. Kimberly has a B.A.

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Why should your company be a Business to Experience company?

mjvinnovation

These companies caused an unprecedented movement in the banking sector by elevating the consumer to the role of protagonist in the process of developing new digital products and services. We talk more about this both in thi s blog post on innovation in the financial sector , and in our Meaningful Banking e-book. How does B2E work?

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model.

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model.

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3 Essential Considerations For New FinTech Startups

The Human Factor

As a new enterprise you’ll face an uphill struggle when it comes to earning the trust of your prospects, especially if you’ll be operating on a B2C basis. As such, you’re likely to face stiff competition from other, more established fintech companies, as well as some pushback from banks themselves. Fintech is no longer a novelty.

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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are By gathering shelf-stable research where possible, revisiting past research at the right intervals, and employing cost-effective methods for gathering new insights, teams can ensure that they’re well-positioned to satisfy today’s demanding customers without breaking the bank.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Retail media advertising has been considered a key tactic for B2C brands, but it can be successful for B2B brands as well. How Does Retail Media Advertising Work? She has a B.S./B.A