Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. They should have a handle on the challenges and opportunities of modern marketing, but their job is to draw up the strategy, not toss the ball down the field.
Qmarkets
JULY 31, 2023
This will increase productivity, improve customer experiences, streamline workflows, and reduce costs, resulting in long-term competitive edge. It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams.
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Tullio Siragusa
JUNE 5, 2023
Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P).
The BMI Lab Blog
JULY 28, 2022
Learnings from sports competitions Competition in business is similar to sports competitions – there are winners and losers. The holistic approach of how a company is implementing a strategy and works its way towards its vision is described by the logic of all dimensions of its business model – the WHO, WHAT, HOW and VALUE.
mjvinnovation
APRIL 12, 2021
In this respect, discussions about omnichannel (multichannel) strategies have grown. Other articles associate the acronym B2E with the Business-to-Business (B2B) and Business-to-Client (B2C) business models. Because there is no competition between the terms. Still on B2B and B2C, it is interesting to comment on a few things.
Tullio Siragusa
JUNE 29, 2020
They devise innovative strategies to strive through economic upheavals and achieve their planned objectives and target. The real competitive advantage of satisfied employees is that a trained and motivated workforce proudly works together and contributes their energy to achieving the organization’s collective goals.
The BMI Lab Blog
AUGUST 4, 2017
This business model offers a core value at a competitive price, while numerous extras drive up the final price. This pattern requires a very sophisticated pricing and marketing strategy. Many companies, building both B2B and B2C products, allow their customers to pay for different features, apart from the core software.
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