Tullio Siragusa
NOVEMBER 6, 2023
AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. We transitioned from B2B or B2C to P2P. But what drove this change?
Tullio Siragusa
JUNE 5, 2023
Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Products were no longer simply created and sold; they were designed to meet customer needs and solve their problems. From the onset of marketing in the 1950s to today, we’ve seen clear transformations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
mjvinnovation
APRIL 12, 2021
Over the past decade, UX designers and researchers have dedicated themselves to enhancing each touch point of interaction with customers. All of this built with a lot of Design Thinking and UX research (user experience). Still on B2B and B2C, it is interesting to comment on a few things. Now is the time for experiences.
Paul Hobcraft
SEPTEMBER 14, 2018
Well, statements like this at the very moment of acquisition, always are designed to catch our attention, I mean why else do we have a thriving M&A for businesses than not to claim the inherent sense of the takeover or merger is going to be paved with bold intentions? Personal agenda’s get pushed, IT viewpoints are far to narrow.
mjvinnovation
JULY 16, 2020
The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. In the text below we present you our Futures Design Methodology in the context of Key Account Management. Futures Design Methodology.
Moves the Needle
MAY 12, 2016
Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. By seeking to learn from customers directly through design thinking practices as we teach in our LEAP lab eCourse , we seek to understand needs and desires, pains and passions. Eric Ries came from b2c.).
The Inovo Group
APRIL 17, 2017
Design-driven companies outperform other businesses according to 86% of survey respondents. These are primarily B2C companies (e.g., The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships. the more traditional enterprises). Birkinshaw, J.;
Expert insights. Personalized for you.
118 
Let's personalize your content