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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Whether your company is B2B or B2C, a content strategy framework aligns content efforts with business goals, marketing objectives, brand strategy, and the audiences we want to reach. Create engaging and helpful content your audience cares about Now comes the fun part. It plays hand-in-hand with search engine optimization.

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How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

Brunner

Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. Speaking engagements. Each speaking engagement, interview opportunity, and bylined thought leadership article helps showcase your team’s knowledge, insights, and expertise. Social media content. Sponsorships.

Company 98
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How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2C brands often team up with influencers to drive awareness or sales. It’s important to work together to create content that is authentic and engaging. How Can B2B Brands Benefit from Influencers? We’d love to chat!

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

.” The partnership between OmniStrada and Qmarkets aims to drive continuous improvement and innovation in Asia, resulting in improved efficiency and productivity, increased competitiveness, cost savings, improved quality, innovation, and employee engagement and retention. But it doesn’t have to be so hard.

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Do you have a Social Media Listening Control Room?

Destination Innovation

Leading B2C (Business to Consumer) companies have invested in Listening Centres where they monitor real-time conversations and web analytics in order to gain immediate insights, start dialogues, diffuse critical issues and observe competitors. If you want to understand your customers and engage with them then you have to listen and respond.

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Qmarkets & Amer Sports – An Innovative Partnership that Created Unprecedented Employee Engagement

Qmarkets

Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries. From mobile innovation solutions to analog internal marketing, gamification, and employee meeting spaces, read our case study to learn all about Amer Sports' approach to innovation today. Who Are Amer Sports?