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How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

Brunner

Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. Maybe it’s how your engineering team helped a B2B customer solve a risky problem and finally land that big account. But many companies don’t know how to share those stories. They’re frustrated by the lack of media recognition.

Company 98
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Do you have a Social Media Listening Control Room?

Destination Innovation

Leading B2C (Business to Consumer) companies have invested in Listening Centres where they monitor real-time conversations and web analytics in order to gain immediate insights, start dialogues, diffuse critical issues and observe competitors. Resourcing this kind of monitoring and response facility is essential for any larger B2C company.

Video 100
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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model.

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). AI: The Compass to Navigating Deeper Connections Let’s illustrate this with the example of a European company entering the U.S However, amidst this tech-driven evolution, a new paradigm is emerging.

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Why should your company be a Business to Experience company?

mjvinnovation

To speak of the Brazilian unicorns (startups that are worth US $1 billion), NuBank and QuintoAndar are very successful examples in 2 great pillars of the experience: convenience and customization. Other articles associate the acronym B2E with the Business-to-Business (B2B) and Business-to-Client (B2C) business models.

Company 52
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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. An excellent example of this is the HP Moonshot Discovery Lab (replicated in Houston, Grenoble, Bangalore, and Singapore).