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Is Innovation Just a Buzzword?

IdeaScale

Everyone exchanges mission statements that begin with, “We’re making the world better by disrupting…” or, “We’re the Uber of…” Some of the lingo is helpful shorthand, like B2B and B2C. Other terms are ambiguous and only make the speaker look or feel impressive—“hack” is my personal favorite.

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5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.) Works in finance, insurance, healthcare…) This doesn’t work in government. Use the “flipping the conversation” technique 5 times this week by talking to prospective customers about their problems, not your product.

LEAN 75
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5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

” To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.). This doesn’t work in government. Use the “flipping the conversation” technique 5 times this week by talking to prospective customers about their problems, not your product. This doesn’t work in b2b.

Company 64
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The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out.

Change 52
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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

These are primarily B2C companies (e.g., Sloan, and promulgated by NYU’s Peter Drucker, Wall Street will drive the next wave of digital corporate governance and operation. The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

A well-suited way to govern this approach is to manage a portfolio of initiatives. Operating in unpredictable environments relies on an agile organization , following an adaptive, evolutionary and more bottom-up approach, resembling complex adaptive systems, e.g. in biology.

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50 what-if questions to reimagine the future

Board of Innovation

What if you turned from B2C to B2B (or viceversa)? What if you turned from B2C to B2B (or viceversa)? Airbnb and Ryanair originally designed a service with only B2C customers in mind. And on the belief that banks and governments are trustworthy. Governments are ‘paying’ users to recycle or be more healthy.