article thumbnail

5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.) Works in finance, insurance, healthcare…) This doesn’t work in government. Use the “flipping the conversation” technique 5 times this week by talking to prospective customers about their problems, not your product.

LEAN 75
article thumbnail

5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

” To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.). Works in finance, insurance, healthcare…). Use the “flipping the conversation” technique 5 times this week by talking to prospective customers about their problems, not your product. This doesn’t work in b2b.

Company 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Applications of Artificial Intelligence (AI) in business

hackerearth

Healthcare. AI and ML technology has been particularly useful in the healthcare industry because it generates massive amounts of data to train with and enables algorithms to spot patterns faster than human analysts. GNS Healthcare uses ML algorithms to match patients with the most effective treatments for them. Source: McKinsey.

article thumbnail

50 what-if questions to reimagine the future

Board of Innovation

What if you turned from B2C to B2B (or viceversa)? What if you turned from B2C to B2B (or viceversa)? Airbnb and Ryanair originally designed a service with only B2C customers in mind. They range from building disruptive healthcare solutions to designing new gas turbines. What if you only had voice to interact with users?

article thumbnail

The 10 Reasons People Buy New Products

New Markets Advisors

at least in a B2C context. With healthcare costs rising, the population aging, and consumers generally having greater access to information about their health, that’s not surprising. healthcare, athletic wear, food and beverage?—?are Purchasing decisions are certainly nuanced, and a detailed understanding of customers is key.