5 Excuses of companies that don't innovate (and how to overcome them)
Moves the Needle
MAY 16, 2016
To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.) Works in finance, insurance, healthcare…) This doesn’t work in government. Use the “flipping the conversation” technique 5 times this week by talking to prospective customers about their problems, not your product.
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