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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

Brunner

Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. We zero in on the great stories to share via interviews, thought leadership pieces, or feature articles. Prior to joining Brunner, Cecelia held leadership positions with Discovery Communications (Warner Bros.

Company 98
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Lean Innovation Leadership in the Enterprise

Moves the Needle

But, it all starts with leadership. This “ask me anything” style interview tackles tough questions on the topic of innovation leadership and provides a unique perspective on why it’s important within an enterprise setting. Questions Answered: Why is Lean Innovation Leadership Important? Related Content:

LEAN 64
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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. The Shift to Personalization: As time evolved, the significance of catering to individual customer experiences came to light. But what drove this change?

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Why should your company be a Business to Experience company?

mjvinnovation

Other articles associate the acronym B2E with the Business-to-Business (B2B) and Business-to-Client (B2C) business models. Still on B2B and B2C, it is interesting to comment on a few things. Do you agree that the phrase is for both B2B and B2C models? But there are inaccuracies in both directions. How does B2E work?

Company 52
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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). One of these transformative technologies is cloud computing, which has made businesses more flexible and adaptable, allowing them to respond quickly to changes in the market.

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Satisfied Employees and Customers Translate into Business Success

Tullio Siragusa

Businesses like retail, hospitality, and B2C companies with customer service centers. The real competitive advantage of satisfied employees is that a trained and motivated workforce proudly works together and contributes their energy to achieving the organization’s collective goals.

Training 103