Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Moves the Needle
DECEMBER 3, 2018
But, it all starts with leadership. This “ask me anything” style interview tackles tough questions on the topic of innovation leadership and provides a unique perspective on why it’s important within an enterprise setting. Questions Answered: Why is Lean Innovation Leadership Important? Related Content:
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Tullio Siragusa
MARCH 18, 2019
The conflict between the demands of the present and the requirements of the future lies at the heart of why a shift in how we work is needed for at least three reasons: The environment is which tomorrow’s success will be earned, is likely to be quite different from the environment that confronts organizations today.
Tullio Siragusa
MARCH 18, 2019
The conflict between the demands of the present and the requirements of the future lies at the heart of why a shift in how we work is needed for at least three reasons: The environment is which tomorrow’s success will be earned, is likely to be quite different from the environment that confronts organizations today.
Paul Hobcraft
SEPTEMBER 14, 2018
What greater validation that this, that this takeover has the “legs to run” was that Siemens offered Mendix a lot of autonomy, significant financial backing and the wish to see the present roadmap deepen, broaden and keep Mendix strongly in a leadership position. IoT (B2C) is well-ahead of IIoT (B2B). It glues it all together.,
mjvinnovation
JULY 16, 2020
The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. In the text below we present you our Futures Design Methodology in the context of Key Account Management.
Daniel Burrus
MARCH 16, 2022
I’ve encouraged many business leaders to conduct what I call a Time Travel Audit within their organization, where they uncover if a person is past-oriented, present-oriented, or future-oriented. Another Anticipatory principle that goes hand-in-hand with being human in sales has to do with relating to the fears a customer may have of change.
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