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“For 12,99 € to Platform Champion”

etventure

All speakers at the MegaTalk “B2B Platform Economics – The winner takes it all” gave insights into their work with platforms and talked about their most important learnings. Afterwards Product Manager Marc Pudelski reported. The winner takes it all.

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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

Smart APPS are innovative systems that gather tremendous amounts of data from sensors and other embedded equipment and through machine learning algorithms and predictive analytics we are making information highly actionable for the user with the aim to improve the experience, productivity, and understanding. Secondly Stacks.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? For starters, we always state that the goal of the study is to learn from the participant. Reporting tip #1: Provide context. When crafting your report, create a story around the participants — what are their challenges and successes? and revenue.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. That amount is expected to more than double by 2027, up to $107 billion, the report found.

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Why you should care about the Creativity Era

Innovation 360 Group

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). To read the full SUP46 annual report, [link].

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. These are primarily B2C companies (e.g., Tap into it often to guide learning and focus. P&G), software (e.g.,

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Depending on the maturity level, distinct objectives and priorities are reported (see figure below). One major finding was, that organizations can be categorized in different digital maturity and awareness levels. The coming years, probably decades, will be determined by two major shifts.