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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. OmniStrada will support businesses in tailoring the platform and implementing innovation management programs and processes. About Qmarkets Managing innovation at large company is never easy.

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Pairing Community Management with Paid Social Media

Brunner

You’ve developed your messaging strategy, measurement framework and brought your brand to life. Whether you’re B2B or B2C, and regardless of the Paid Social Media program goals, don’t forget this one basic fact: the opinions of your customers matter more than yours. Cue the hero of the day: your community manager!

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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. Emily Nobers is an integrated planning manager at Brunner. We’re happy to chat!

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Brunner Honored for Integrated Marketing, PR Campaigns at PRSA Renaissance Awards

Brunner

In the Media Relations category, Brunner received a Renaissance Award and an Award of Merit for its trade media relations strategies for clients Reliance Worldwide Corporation (RWC) and Rinnai, respectively. Most recently, Brunner took home Best in Show for its B2C digital campaign on behalf of client Zep.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). This model places people — not merely as consumers, but as individuals with unique needs, desires, and values — at the core of business strategies. market with sustainable energy products.