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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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VTEX named a visionary in the Gartner Magic Quadrant for Digital Commerce

Exago

Gartner’s annual report is a must-read for B2B and B2C vendors looking to adopt digital commerce platforms. VTEX, the fastest-growing e-commerce platform in the world, has been named a “visionary” in Gartner’s August 2020 Magic Quadrant for Digital Commerce.

Report 124
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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Whether your company is B2B or B2C, a content strategy framework aligns content efforts with business goals, marketing objectives, brand strategy, and the audiences we want to reach. You can measure the performance of your content, identify areas for improvement, and refine your approach. The proof is in the pudding.

Roadmap 98
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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model.

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model.

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“For 12,99 € to Platform Champion”

etventure

Afterwards Product Manager Marc Pudelski reported. The difficulty is that quite different definitions of platforms exist: “If I put a glass on the lectern here, it is also a platform” In addition, there are fundamental differences between B2B and B2C.

Groups 40
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Swipe Up: How Social Commerce is Changing an Industry

Brunner

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? eMarketer further cites an August 2019 survey conducted by BizRate Insights that reports social commerce ranked among the most-used emerging Ecommerce behaviors by US consumers.