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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

As the sun rises on a new business horizon, a transformative alliance between Artificial Intelligence (AI) and Design Thinking is crafting a future where technology not only complements but elevates the human experience. We transitioned from B2B or B2C to P2P. The agent knows just how to console them — that’s the future we can build.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. New technologies are emerging at an unprecedented pace, and businesses must adapt quickly to survive and thrive.

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model. The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in.

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

How to stay on the pulse of the ever-changing trends in consumer behavior by implementing technologies into the own business model. The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in.

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Innovation Toolkit

Moves the Needle

B2C Download. B2C Download. B2C Download. Guiding principles for organizations to thrive in a world full of rapid technological change and uncertainty. Zoom in on your customer to identify needs, behaviors, pains, and most importantly, opportunities. B2B Download. PROBLEM ZOOM. B2B Download. SOLUTION ZOOM. B2B Download.

LEAN 52
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Why should your company be a Business to Experience company?

mjvinnovation

Meaningful Banking: Banks bet on technology to focus on user experience. -->. Other articles associate the acronym B2E with the Business-to-Business (B2B) and Business-to-Client (B2C) business models. Still on B2B and B2C, it is interesting to comment on a few things. Do you agree that the phrase is for both B2B and B2C models?

Company 52