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Big Data: get to know your customer to generate more business

mjvinnovation

On the way to the end of the purchase, the customer contacts the brand several times in the virtual environment, be it on the website, social networks, chat, e-mail and even in channels with videos explaining ways to use. In this context, Big Data provides important data about customer behavior.

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12 Technology Categories That Will Transform Careers

Daniel Burrus

As technology continues to impact our lives, workers at every level in today’s ever-changing labor market need to be prepared with skills to adapt and succeed in the workplace. The list highlights technologies that are now and will continue to transform present and future careers.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success. Recently caught up with Alex on the Tech Backstage Podcast.

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Data Science: Why and How do you Invest in Data?

mjvinnovation

Data Science is a multidisciplinary mix of data inference, algorithm development, and technology to solve analytically complex problems. What technologies and practices are under the umbrella of Data Science? Highly sophisticated software, within these technologies, are used to: collect; process; model the data.

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What are the new marketing roles?

mjvinnovation

In the last five decades, Marketing has faced and accompanied very high leaps in technology, but nothing compares to the arrival of the Internet’s overwhelming power. Today, the world is digital and data driven. On any given day, he can create a video, optimize the copy of an ad, implement a new A/B test, or even code.

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A better way: combining Design Thinking and Business Intelligence

mjvinnovation

Big Data: data analysis is what really matters. The available data is not only useful for outlining a consumer profile on the internet. In the movie Moneyball, for example, a coach facing the challenge of running a low-budget baseball team decides to employ data analysis to improve the performance of his players.

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A better way: combining Business Intelligence with Design Thinking

mjvinnovation

Big Data: data analysis is what really matters. The available data is not only useful for outlining a consumer profile on the internet. In the movie Moneyball, for example, a coach facing the challenge of running a low-budget baseball team decides to employ data analysis to improve the performance of his players.