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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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Big Data AND Consumer Anthropology

Michael Roberto

We shouldn't be choosing between leveraging big data to make decisions vs. conducting in-depth qualitiative research about our customers. As market researcher and Kellogg Professor Gina Fong states, "“Big data’s having a real moment right now. But his motivation for passing up avocados was more complicated. “He

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Infoxication: Why Big Data is the solution

mjvinnovation

Yes, the term is new and seems a bit exotic, but that’s right, individuals and societies are in a time when excess information is generating intoxication. Here, let’s reflect on Infoxication at the business level, which has to do with the concept of Big Data, as we will see throughout this article.

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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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Real Management Applications of Big Data

InnovationManagement

Big Data has had a big impact on the competitive landscape. Businesses that have embraced this explosive technology of digital media are better positioned to market faster with products and services that satisfy customers' needs adequately. Here is an analysis of some of the real management applications of Big Data:

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

Instead incumbent and next-generation automakers will be evaluated based on the completeness of their solution along five dimensions: Electric , Autonomous , Connected , Mobility Services ( EAC+MS ), and Information. In this two-part series, we will discuss the big data challenge facing the automotive industry.

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

Instead incumbent and next-generation automakers will be evaluated based on the completeness of their solution along five dimensions: Electric , Autonomous , Connected , Mobility Services ( EAC+MS ), and Information. In this two-part series, we will discuss the big data challenge facing the automotive industry.